Wednesday, 28 April 2010

A new dimension of newspaper


NATIONAL newspaper The Sun is set to publish a one off 3D issue on June 5 next month.

The Sun readers will receive a pair of 3D glasses with their purchase of the publication in order to get the full experience of the 3d content. The content will include a World Cup fixtures wall chart and naturally the globally famous page will also be in 3d. Importantly adverts will be included in the 3 dimensional content and The Sun will be charging a significantly higher fee than usual in order to advertise in this particular issue of the daily newspaper.

The news has generated massive interest for Britain's largest selling newspaper with thousands expected to sample the new idea just one week before the World Cup kicks off in South Africa. With such vast interest in the issue, Alex Baker a student from Kent University said; "I don't usually buy The Sun, because I prefer to read the Daily Mail, but I will definitely buy that one and I cannot wait to see page 3".

The Sun has announced that they will be printing thousands of copies over their daily figure in order to cope with the high demand. With the Times and Sunday Times recently announcing plans to have subscriptions for their online content it is refreshing to see another publication pressing forward and keeping up to date with such a changing modern world.

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